This timepiece, eventually called the Royal Oak, would become the first steel luxury sports watch, and paved the way for a new category of watches. As the story goes, Genta turned in a design the very next day, of a fine watch using steel, instead of the usual platinum or gold. They tapped renowned watch designer Gerald Genta to create an unprecedented watch that has never been seen before. The company’s leaders knew that to keep the company afloat, they had to make a disruptive change in the industry. However, much like the rest of the Swiss watch industry, it suffered financial losses due to the rise of quartz timepieces. They created the first jumping hour wristwatch in 1921, followed by the world’s first skeleton watch in 1934, and then the thinnest wristwatch of the era in 1946.īy the early 1970s, Audemars Piguet had become part of the highest tiers of horology through their mastery of complications and exquisite craftsmanship. The early 20th century brought about additions to the company’s innovation list.
When Audemars and Piguet passed away in 19 respectively, the company continued to grow, with members of both families leading its success. The Grande Complication pocket watch was introduced in 1899 with 7 different complications, becoming the first salvo in a series of accomplishments. In 1892, the partners began working on the development of the first minute repeater wristwatch. Their approach to watchmaking was both of mastery and innovation. Before coming together, both already had successful careers in watchmaking – Audemars as a designer of movements, and Piguet as a regulator. The company was founded in 1875 by friends Jules Louis Audemars and Edward Auguste Piguet, in the heart of Switzerland’s watchmaking region, La Vallée de Joux. Explore our collection of Audemars Piguet timepieces at .Īudemars Piguet is one of the few century-old watch brands that continues to be family owned. Today, the Audemars Piguet brand is sought after for its balanced offering of refined and sophisticated dress watches, and robust, avant garde sport watches that have graced the wrists of luminaries – from royalty to athletes. Their most famous creation is the world’s first luxury sports watch in steel, the Royal Oak, which paved the way for succeeding luxury sports watches, and presaged the way we wear watches today. The brand’s history is marked with innovations such as the first jumping hour wristwatch (1921) and the first skeleton wristwatch (1946), among other ingenious adaptations to the changing demands of the times. The company’s adage is “To break the rules, you must first master them.” and indeed, the Audemars Piguet brand is where tradition and innovation meet in watchmaking. Audemars Piguet is one of the most esteemed watch brands in the world, renowned for their mastery of horological complications and their endlessly inventive and finely crafted timepieces.
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